1. Highly accurate location data

Support in-store location-based services with visible light communication (VLC) technology embedded in LED luminaires. Each luminaire transmits a unique VLC code detected by a shoppers’ smartphone camera – pinpointing location and orientation to within 30cm.

2. Respects privacy

Customers must opt in to your store’s mobile app and no personal data or device identifiers are requested, gathered or stored. Device location data is anonymized for analysis. 

3. Optimal shopping route

With the Philips Indoor positioning system, an app on a shopper’s smartphone guides them to the products they need and provides an optimal shopping route for everything on their list.

4. Location-based promotions and notifications

The smartphone app provides shoppers with location-relevant promotions and notifications as they walk down the aisles. Personalized promotions can be linked to a shopper’s loyalty card.  

5. Wayfinding for order picking

Philips Indoor positioning system enables order-pickers to use an app that dynamically navigates them through the store. This enables efficient product selection, shortens the time to pick up and allows for increased order processing per shift.

6. In-store analytics

A cloud-hosted dashboard reveals footfall, dwell time and density maps to help you optimize store layouts, product range, planograms, marketing and staffing.